ShopSe | Branding | 2022 | India
Agency Credit: ABND, India
With an aim to create a brand that offers a new way of living and an elevated lifestyle, ShopSe introduces instant EMIs by providing 0% interest loans.
The challenge was to communicate the differences in the offerings between ShopSe and any other instant loan apps, with the idea to resonate with the same credibility of a financial institute, but offer an alternative lifestyle.
The Brand is positioned on the values of ‘no compromise’ by offering its users a solution to unleash their financial potential.
The Identity is an amalgamation of a bird and a boomerang. The nature of the boomerang represents instant EMI
(speed and precision), and a bird represents freedom and a new way of living👇
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